Magazine

La revanche du geste
The return of the gesture
Why artificial intelligence, far from making skills disappear, reawakens our desire for authentic objects, craftsmanship, and transmission? We have never produced so many images, never generated so much content. We... Read more...
Upcycling ou comment produire des bijoux éthiques et éco-responsables
Upcycling: How to Produce Ethical and Eco-Responsible Jewelry
The jewelry industry is one of the most resource-intensive sectors globally: mining, use of chemicals like cyanide and mercury, supply chains spanning multiple continents… And yet, the appetite for jewelry... Read more...
Comment entretenir ses bijoux upcyclés pour les garder longtemps ?
How to care for your upcycled jewelry to make it last?
An upcycled piece of jewelry has already lived a life before joining you. It carries a story, a material that has experienced time—and that is precisely what gives it value.... Read more...
Bretagne, création et fantaisie avec Maïwenn NICOLAS
Brittany, creation and fantasy with Maïwenn NICOLAS
Je vous invite aujourd'hui à découvrir l'univers de Maiwenn Nicolas, directrice artistique et créatrice de la marque Amour Breton. Read more...
« Vous me ferez bien un petit prix, quand même ? »
"You'll give me a small discount, won't you?"
  A brief panegyric to those senseless phrases one hears too often when one is a creator, a second-hand dealer, a stylist, a creative—in short, an independent professional who encounters... Read more...
le retour du Breizh Power
the return of Breizh Power
For 20 years now, Brittany has progressively taken up space in my life. It wasn't a choice at first, but it has revealed wonderful places and people to me, which... Read more...
le VRAI prix des bijoux
the TRUE price of jewelry
As the sales approach, I thought it would be interesting to explain to you why I don't participate in them, like more and more local designers and brands. First and... Read more...
What is upcycled jewelry?
An old filigree gold chain, too heavy to be worn as is, becomes a ring by curling around a finger. A rosary bead, salvaged from a Breton flea market, transforms into a pendant. Behind each upcycled piece of jewelry, there is an object that already had a life—sometimes long, sometimes forgotten—and is now beginning another. This is not just an act of salvaging: it is both a creative act, which recomposes and invents, and a responsible act, which prefers to prolong rather than replace. How are these pieces born, and... Read more...
What's the difference between upcycling, reuse, and recycling?
Have you ever read "recycled gold" on a label and nodded your head without really knowing how it differed from an "upcycled" piece of jewelry or a second-hand vintage item? These three words often circulate together, sometimes mistakenly interchanged. Yet, they describe radically different actions—with very real consequences for environmental impact and what a piece of jewelry carries within it. Recycling: processing waste Recycling gold or silver is first and foremost an act of industrial transformation: the metal is melted down, then refined to return to its raw material state—ingot... Read more...
L'Or ... mais lequel?
Gold... but which one?
FIX, Gold-filled, gold-plated... you often ask me to define them. It's easy to mix them up; with so many terms to describe gold jewelry, it can be confusing to know... Read more...
Bijoux Anciens et Vintage : choisir des bijoux de qualité
Antique and Vintage Jewelry: Choosing Quality Pieces
Discover the difference between antique, vintage, and second-hand jewelry. All MADALENN tips for recognizing quality and durable jewelry. Antique, Vintage, Second-Hand: the art of choosing quality at MADALENNIn everyday language,... Read more...